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Kadence (UK) Limited uses qualitative and quantitative survey research
methodologies to provide marketing research and market analysis
services to companies in the IT sector. Areas of expertise include:
- Customer Satisfaction Surveys
- Customer Loyalty Measurement
- Competitive Benchmarking
- Product Development
- Market Positioning Studies
- Image Assessments
- Monitoring Surveys
Data collection methodologies include telephone interviews, focus
groups, in-depth interviews, and web surveys. Kadence conducts major
business research projects for software, hardware, networking, and
telecom companies throughout Europe, North America and Asia.
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